In the last 5 years, Korean beauty brands have entered and taken over the Western market. Some might argue that these are the results of an amazing marketing plan. While that might be true, we cannot disregard the core of K-beauty and many factors that contributed to what we see as today’s Korean skincare standards.
What is Korean Skincare Philosophy?
The idea behind Korean skincare doesn’t end with removing makeup or oils from your skin. The entrepreneur Puipuii Hmar summarized it as “K-Beauty has introduced us to makeup and skincare products like rubber masks, skin finishers, emulsions, BB creams, cushion foundations, sheet masks, sleeping masks, tone-up creams, the concept of double cleansing, and others.” (Source: Things to learn from Korean skincare).
It is critical to ensure you are double cleansing and maintaining hydrated skin. That is a priority in K beauty. It helps you attain the glow that every skincare enthusiast wants to achieve! Taking care of your skin has many layers and the Korean beauty industry is known for being ahead of our times. But Korean skincare goes beyond the list of beauty products. How you apply the products, what you eat, what you drink, how much you exercise — these and many other factors contribute to the end result that can be spotted on your face.
If you are a fan of a Kpop or Kdramas, you may have wondered how do these idols and actors maintain their flawless skin. Money and genetics play a role to an extent but the real game-changers are easier to achieve than you might first believe!
So why should you change your k skincare routine into a Korean beauty lifestyle?
Reason #1 Listen To Your (Korean) Mother
K beauty might be new to the Western world but it has a long history, prior to its debut in North America and Europe. Some academic journals dating back to the Joseon Dynasty era (1392 – 1897) mention Korean women using specific ingredients to enhance their natural beauty.
From generation to generation many tips and tricks, such as how to apply a product, have been passed down and shared. If you like to spend your free time on TikTok, you may have seen daughters showing off their mothers’ youthful look, giving the impression that the two ladies on the screen are sisters!
For example, many Korean women recommend starting using collagen in their 20s and 30s, in order to slow down the formation of fine lines and wrinkles. Products such as eye creams with collagen are a must-have. This is one of many beauty secrets that are well-known in Korea but still unpopular in the West.
It looks like listening to motherly advice can only benefit you and your skin! If that, however, is not enough, we can look back to the long-practiced Joseon era beauty techniques and ingredients.
Reason #2 The Secret Is In The Ingredients
You may have heard about ginseng, as it is a popular ingredient in the industry and often mention in the k beauty community. Red ginseng is anti-inflammatory, which means it is great for every skin type! Some ingredients are especially safe for sensitive skin types. This is one of the unique things about the Korean skincare industry and marketing. Korean beauty products are safe for sensitive skin but the product is not advertised as such. One of the reasons behind it is because safe ingredients are a norm in Korea. This attention to ingredients is great for common skin concerns such as puffy face and acne as well.
The most recent popularized ingredient in k skincare is snail mucin. Despite how it sounds, don’t be discouraged! This healing ingredient can help with acne scars and minimize pores, which promotes acne prevention. Mask wearers might especially suffer from various skincare concerns, such as hyperpigmentation or excessive dryness. Serums, moisturizers, and even essences often have snail mucin as one of the main ingredients.
Reason #3 Find K Skincare In The Kitchen
Have you ever checked if you have any beauty remedies in your own kitchen? Maybe you like to drink a cup of tea before going to bed? These simple, yet significant changes can have a great influence on your beauty lifestyle. Instead of drinking three cups of coffee each day, exchange one for green tea. With time you will enjoy its many benefits for your skin such as treatment for rosacea.
Koreans are able to achieve clear and glowing skin with dishes they have on a daily basis as well. Kimchi is often served as a side dish to almost every meal. Fermented foods, like kimchi, are full of minerals and can help treat atopic dermatitis. Earlier we mentioned that collagen is popular among Korean skincare consumers but it can also be found in their meals! Korean soups based on chicken or beef broth, such as seolleongtang, are full of collagen.